Pure Beginnings By: Pure Beginnings www.johnlewis.com
John Lewis has a new addition to its babycare family with the launch of one of South Africa’s biggest organic brands, Pure Beginnings.
This eco- and vegan-friendly skincare range comprises of five pH-balanced products that are manufactured to organic standards without the use of petrochemicals, parabens, synthetic fragrances, colourants and sulphated surfactants, to really care for little ones sensitive skin. Pure Beginnings Baby and Children’s products combine certified organic and native fair-trade African ingredients that have been ethically sourced from fair-trade initiatives in Sub-Saharan Africa, with traditional herb botanicals.
We tried out the Baby Wash and Shampoo, which is made of rosemary and geranium with baobab fruit extract. It smelt absolutely gorgeous, and our little tester still smelled delicious the next morning. It helped reduce baby's cradle cap within one bathtime too.
Pure Beginnings can be found in most John Lewis department stores.
£8.15/200ml - www.johnlewis.com
For information, see www.purebeginnings.eu